This brand story began in 1912. When in Savannah, Georgia, Juliette Gordon Low had an idea: to create an organization where young women would be taught to empower themselves and make a positive impact on the world. Girl Scouts of the USA today is one of the largest and most socially influential girls’ organizations with more than 50 million alumni worldwide. 🧑‍🎓

To strengthen the brand’s cohesiveness across its 100+ organizations, Girl Scouts partnered with COLLINS to design a new overarching visual identity. Starting with the core symbol of the brand’s iconography, COLLINS took inspiration from the trefoil that has been around since the Girl Scouts’ inception and simplified it to be applicable across all mediums today. ☘️

They also created a set of assets to be used as their building blocks for design and interactivity. COLLINS was inspired by the visual story of Girl Scout patches. They translated these objects into bold geometric forms to support any application, whether it be a presentation template or a vibrant campaign.

We think this new branding system succeeds in giving Girl Scouts a bold voice that exudes youthful energy. 💚

Read more 👉: https://buff.ly/3Apw4EE