Guerrilla marketing turns doorways into appetizing delights

French fries were created by lights shining through a gated apartment building entrance.

Unique and innovative marketing strategies cut through the noise. 💥

McDonald partnered with TBWA\Paris to promote its ‘McDonald’s Delivers to Your Door’ campaign in an eye-catching way – turning French entranceways into appetizing delights.

Three of its most famous products were used as part of a guerrilla marketing campaign around the streets of Paris. Big Macs appeared on garage doors of suburban houses, french fries were created by lights shining through a gated apartment building entrance, and a sundae ice cream was replicated on the traditional doors of an Ottoman-style building. 🍔

This campaign is just so clever! We love how McDonald’s is using a fun and compelling way to remind customers of their favorite fast food on the doorsteps of their homes. 💚

Read more: https://buff.ly/3YAFo3v