Disruptive marketing is turning the rules upside down – literally 🙃

To launch a new crisp lager, Furphy and their creative agency, Thinkerbell, created an unbelievable installation of a very stuck, upright, beer truck in a Sydney CBD alley. 🚚

The spectacle kicked off the activation of Furphy Crisp Lager’s “What the Truck” campaign. The activation was supported by OOH, radio, social and digital activity as well as a retail promotion. And what a way to get people talking! Not only did the stuck truck physically cut off access to the rear of the building, but it also ignited conversation online and in the pub.

They were also awarded a gold medal for the humorous campaign at the 2022 International Awards in London.🥇

We think Furphy’s activation campaign is clever and funny. The “What the Truck” billboard made people smile. 💚

Read more: https://buff.ly/3Hqgg9G