Innovative packaging experience that uses tactile design

Knit Knot wine bottles in green, black and red.

Tactile design is one of the major trends in packaging design this year. 💡💡

Wine brand, Knit Knot, has partnered with Bold Brands to create an innovative tactile packaging experience. Inspired by the Portuguese coast, the glass bottles are designed without glue and hand-wrapped using rope.

The touch of gold on the label adds a premium feel. The simple concept results in an immersive and highly textured packaging experience. 🧶

We think this simply stunning takes packaging design to a whole new level. 🤩

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