Dynamic packaging visually balances beauty and science

Design inspiration can be found in the most surprising places. 😮

Phyto Nectars is a brand dedicated to wellness products. Its products blend mushroom extracts with a variety of herbs to support and promote beauty, immunity, and relaxation. To reflect its brand DNA, Phyto Nectars worked with the design agency Mid-Air Studio to interconnect botanicals and science in dynamically.

The packaging design is based on microscopic photographs of cross-sections of plant stems – reflecting the key ingredients of the product. The detailed images are paired with a minimalist white background. The packaging is printed on soft-touch recycled paperboard, with partial UV spot varnishing applied to the micrographs and plant symbols on the back of the packaging. 🌿

We think the packaging is vibrant and sophisticated, perfectly highlighting the DNA of the brand. 💚

Read more: https://buff.ly/3FJba7r