Marketing campaigns with musicians or bands are a memorable way to evoke emotion in your target customer. 🎵

To inspire baby boomers to leave a donation in their wills and to help save lives, the British Heart Foundation recreates the loud but exciting era of rock and roll in its latest commercial.

The ad recreates Slade’s Cum on Feel the Noize song from a 1970s rock concert for the intro. From the loud cheering crowd, the scene shifts to clips of important moments from that decade. Examples include the anti-war movement, the advent of the birth control pill, and the first heart transplant. 🎸

In the end, the loud music and cheers suddenly subside. This underscores the concept of the British Heart Foundation’s campaign – even though baby boomers are a loud generation, they can give back to society in a quiet way and save lives.

We think this campaign is an impactful way to connect with the Boomers, while cleverly communicating the key message to the audience. 💚

Read more: https://buff.ly/3TYkM2P