We love this initiative by @BMO to support women-owned businesses by creating custom recyclable gift wrap that double as ad space 💚.

’Wrap the Good’ supports Canadian female business owners who have been disproportionately impacted by the pandemic.

The colorful wrapping designed by @FCB_Canada is printed with dozens of gift ideas complete with a QR code that when scanned lets shoppers discover holiday gift ideas that support small business discovery. The QR codes take users to BMO’s Pinterest board that houses hundreds of shoppable products from qualifying businesses such as Blume, @Remix Snacks and @Mme L’Ovary. 🎁

Find out more 👉🏼https://bit.ly/3DXzuyf