Morrisons’ heartfelt Christmas ad thanks British farmers

Morrisons' Christmas ad thanks British farmers

We love this commercial by Morrisons that introduces its very own Farmer Christmas 💚.

Morrisons has chosen to hero farmers, who are its main customers, in its advert as a way of thanking them for all the work they do to help make Christmas so special. The 60-second spot tells a tale about Farmer Christmas who works “all year too” in order to deliver a delicious Christmas feast to tables all over the country 🎅🏽.

The festive ad also shines the spotlight on the supermarket’s colleagues – many of whom feature in the advert – and showcase the food makers in its stores and manufacturing sites who enable the store to ​​make more than half the fresh food it sells. We think it’s humbling, authentic, and feels a little more heartfelt than other contenders 🌟.

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