The @Pentawards finalists were announced last week. And we think the playful re-design of Luncheon Meat (‘spam’) by Xiaomi is just superb! The judges thought so too awarding it the platinum award in the Branding & Consumer category 🌟.

Targeted at their younger target purchasing online the revised packaging stands out. Screaming fun and playfulness with a ‘piggy nose’ on the back of the pack. Perfect for engaging consumers.

Other design highlights are the eye-catching pink and pure black colors that create contrast. Whilst the font perfectly matches the tone of the brand. The oral expression of the Chinese characters “吃肉”(‘eat meat’) is transformed into the shape of a pig on the front of the pack.

Redesign perfection 💚.

Find out more 👉🏼 https://bit.ly/3uW798M