McDonald’s pixel art in latest OOH campaign simply clever

McDonald's pixel art has us drooling

We love seeing pixel art coming back to life! And it is not just nostalgia. It is the simplicity, the minimalism, the lightness of the pixels that are so alluring 💚. ⠀

@mcdonalds has taken this minimalistic design a step further. Their latest campaign hides their burgers and fries in pixel art to convey their branding. Simply adding “Guess who’s back?”. Clever 🙌⠀

Check it out 👉 https://bit.ly/3kmn6jq