Humorous Oreo Doomsday Vault marketing stunt goes viral

Oreo packaging in a military style for Oreo's doomsday vault

Marketing brilliance in the midst of turmoil. @Oreo turned 1️⃣ fan’s tweet into a campaign that gained more than 100+ million impressions. But how?

On the tip that an asteroid was heading towards earth, they decided to construct an OREO Doomsday Vault. The outdoor stunt was converted into a lighthearted online campaign. The impact – powerful. Even though the asteroid missed us 😉.

They caught the attention of the Muse Awards too. The campaign was named a platinum award winner for outdoor advertisement 🌟.

Check it out 👉