Humorous marketing generates sales and doesn’t make the audience feel like they’re being sold to. 💡

Uber collaborated with creative agency Johannes Leonardo to create a new campaign called “Get Your Ride Right.” The design concept is to get customers off autopilot and use humorous scenarios to illustrate that there are options for all occasions.

One of the ads promoting Uber Black features Karl at the reading of his uncle’s will. When Karl thinks all that’s left are his plants, he chooses UberX. The moment he realizes that “plants” refers to his uncle’s textile, auto, and steel mills, Karl chooses to take the more luxurious Uber Black home. 🚗

We think Uber cleverly demonstrates the flexible ride options it offers in a delightful and witty campaign. 💚

Read more: https://buff.ly/3AlshJf