Brand storytelling is the art of getting consumers to connect with your brand through narrative. 📖

A great example of this is “El Encanto”, a Tempranillo wine, that has a captivating story behind its packaging design. 💕

Inspired by a famous story of Bodega Capitanes, the label features an illustration of an owl holding a glass of wine with a hypnotic pendulum, evoking a vintage still lifestyle. The handcrafted design of the label and language represent the spirit and craftsmanship of the wine, perfect for all occasions and enjoyed by the glass.

Made from a special selection of red grapes from the Castilla-La Mancha region, Tempranillo is the most important red grape for Spanish viticulturists with a short maturation cycle. Try “El Encanto” and experience the charm of its story in every sip. 🍷

We think the packaging recreates the vintage style of a Spanish still life in an intimate way.

Read more: https://buff.ly/41ygT8U