Guinness ad celebrates passion and diversity of FIFA fans

FIFA World Cup is one of the most effective international marketing platforms. ⚽

The latest promotional video from Guinness Nigeria in collaboration with AMV BBDO, “Brothers” aims to celebrate the power of World Cup soccer fans and promote diversity.

The promotional video, set in a Nigerian football viewing center, is filled with passion and energy. Miracle and his brother Abidemi at the center of the spot, bring the football community together through their passion. It is not until the end that the viewer realizes that Miracle, who brings infectious energy to the screen, is blind. 🍻 🕶️

This ad cleverly shows us the diversity of football fans. But best of all, we love how it portrays that passion is not only what you see, but what you feel. 💚

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