Apple’s dynamic ad shows the power of independence

We love the powerful message behind Apple’s latest campaign! 🙌

In celebration of International Day of Persons with Disabilities, technology giant Apple launched an energetic advertising campaign called “The Greatest”. The campaign aims to empower users with disabilities and highlight the various assistive features that Apple offers.

In addition, the ad’s soundtrack infuses every scene of the film with an optimistic and inspirational tone. The song is “I am the greatest” by the Australian Aboriginal songstress group Marliya Choir, and its lyrics are taken from Muhammad Ali’s famous quote – “I am the greatest, I said that even before I knew I was “.

Such a fantastic way to showcase the difference technology can make to a person’s life – especially those with a disability. 🤖

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