Having your customers’ input on product design drives brand loyalty. 🤩
To celebrate its 30th anniversary, AriZona Beverage Co. is asking fans to create a new flavor in a campaign called “Thirsty Thirty”.
Since most customers are not designers, the brand uses technology to remove any barriers. Just simply choose your favorite flavor combination, and a 3D model will dynamically change the label design based on each of the flavors selected. Even if you want unusual flavors, like pomegranate and chili mixed with pumpkin spice and a dash of apple juice, AriZona won’t stop you from being creative. ✨
Prizes for the promotion include $10,000 in prize money, a trip to New York City to meet the founder, and the winner’s creation being added to the range in 2023.
We think this campaign is fun and engaging, giving every fan the opportunity to create something new with no limits. 💚
Read more: https://buff.ly/3FsCJle