Viva Magenta is named the Pantone Color of the Year 2023

Viva Magenta 18-1750 is vibrant pink with a hint of purple.

Pantone announces the Color of the Year for 2023! 🌺

Welcome, Viva Magenta 18-1750. This transformative red hue is actually 150 years old, vibrant pink with a hint of purple.

According to a statement from Pantone, Viva magenta will encourage optimism and is a color of the future that captures the innovative spirit of the times – hinting at the rise of technologies such as virtual worlds and artificial intelligence in the coming months. 🤖

This color is also described as an “unconventional shade for an unconventional time”. It uses the ” fist in a velvet glove” approach to promote a powerful and positive future.

Well… the future is full of vim and vigor! 🤩

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