The Metaverse can provide people with disabilities with experiences that are difficult to access in the physical world. ♿
To generate interest in the 2022 Boston Marathon, Unilever’s antiperspirant brand Degree has partnered with Decentraland to create the world’s first marathon in the metaverse – the “Degree Metatron “. The virtual race created a series of more inclusive avatars for participants, and it was led by rapper Fat Joe and Paralympian Blake Leeper.
The Degree Metathon covered the largest area of Decentraland and incorporated accessible architecture, such as ramps for wheelchair users. Degree even invited participants to choose avatars with racing wheelchairs, prosthetic limbs, and running blades to raise awareness of accessibility and inclusivity, especially in the meta-universe. 🏃♀️
We love how this campaign promotes an inclusive sport culture, allowing a range of runners to experience the race in a new way. 💚
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