As the global demand for whisky grows, the rapidly changing market is pushing brands to a new frontier. 🌎

Whisky luxury brand Glenfiddich has launched Time Re: Imagined – a range of 50, 40, and 30-year-old single malt whiskies. This stunning artwork, designed by Here Design, cleverly re-imagines the concept of time with a packaging system.

To reflect the complex layers that whisky develops over time, the packaging uses unique sculptures to capture and visualize fleeting moments, linking the past to the present. Each of the three different whiskies has an extraordinary interpretation of time and complexity of flavor. The frozen hanging ribbon represents 30 years, the dramatic interwoven veins represent 40 years, and the artistic shell formed with climate data represents the rarest of all, 50 years. 🥃

We think this design redefines the luxury whisky category, and its innovative packaging system is spectacular. 💚

Read more: https://buff.ly/3UTKe9Z