IKEA gives a happy ending to your discarded furniture

IKEA Norway launches "The Life Collection 2022" campaign

Each piece of furniture has a story. Unfortunately, not all have happy endings. πŸ˜ͺ

Last year, IKEA Norway launched “The Trash Collection”. A campaign to recycle discarded furniture. For 2022, the campaign was rebranded as “The Life Collection 2022”. The aim – to upcycle furniture that is no longer needed.

The campaign includes a promotional video, which shows the story behind the discarded furniture, as well as a second-hand store to purchase the upcycled pieces.

We love how this campaign gives a new life to discarded furniture making their range more sustainable. πŸ’š

Read more πŸ‘‰: https://buff.ly/3yiGt4T