Nerf introduces its first mascot, Murph, to encourage play

Nerf introduced its first-ever mascot, Murph, which is made up of 10,000 Nerf darts

Do you remember Nerf guns from your childhood? No surprise really as the toy has been around since 1969 🔫

This year, Nerf introduced its first-ever mascot. Murph is made up of 10,000 Nerf darts and with no facial features, they have similarities with a mop. It’s no wonder that some people found this character scary. 😱

However, Murph was launched to encourage kids and their parents to get off the screen, unleash the play, and make forever memories. This design concept is similar to the Philadelphia Flyers mascot, Gritty, who entertains people with humor and quirkiness.

Murph quickly went from scary to entertaining. They even have a Twitter account to share their playful antics 😆. We think Murphy really brings the fun into this latest campaign. 💚