We love how @nike has tackled its Nike Air Max’s brand challenge – how to make the shoe relevant to a younger generation 💚

Building on the insight that Gen A will spend more time inside the metaverse than any generation before them, yet they typically have no say in the spaces where they play, Nike brings you Airtopia.

Airtopia takes over Nikeland which was a virtual environment launched last year on the digital platform Roblox. The fundamental design concepts of the new world centered around Air Max were created by three child creatives. Other children who enter Nikeland can then collaborate on building Airtopia by voting on which elements will go into the virtual world for kids 📣.

The campaign will run across Nike’s online and social channels, out-of-home sites, and in retail locations around the world.

Find out more 👉🏼 https://buff.ly/3joOsWl