We love that @mcdonalds Norway has taken ownership of its littering by showcasing the ugly side of its packaging 💚.

In a new advertising campaign developed by @nordddb, with the message “Take away your takeaway”, the restaurant chain encourages all McDonald’s lovers to help them reduce littering. Photos of “iconic trash” from McDonald’s lying around in the streets of Oslo are shown in print, social media, OOH displays and McDonald’s trays to reach as many customers as possible.

Cleverly trash cans have been placed next to OOH displays so that the iconic McDonald’s arches can be used as a trash guide. The campaign also includes a commercial shown on TV and online that takes inspiration from a moment in Academy Award-winning film American Beauty, where a plastic bag blows in the wind ♻️.

Find out more 👉🏼https://buff.ly/3iYY61w