We love how FILA has created an animated short film showcasing the winning attitudes of the Chinese freestyle skiers to inspire broader audiences in China 🇨🇳.

The film, narrated by Chinese actor Huang Jingyu, shows how these athletes pursued their dreams and broke records in their profession despite the physical pain and mental pressures to get a place on China’s national freestyle aerial skiing team, which will compete in the Beijing 2022 Winter Olympic Games ⛷.

Over 11.7 million Weibo users watched the 90-second campaign video across two days. And although the three freestyle skiers are not well-known outside of the freestyle skiing community, the campaign garnered fair social traffic, thanks to Johnny Huang’s narration of the short film.

Find out more 👉🏼https://bit.ly/3AwujFx