Apple’s newest short film celebrating Chinese New Year

Apple’s newest short film celebrating Chinese New Year, shot brilliantly on an iPhone

We love how @Apple kicks off the Year of the Tiger with creativity in mind 💚.

Apple’s short film called “The Comeback,” is a story of a father, a son, and a forgotten village with a dream. The 23-minute film was shot using the iPhone 13 Pro like all of the videos in Apple’s ongoing “Shot on ‌iPhone‌” series. It centers around a young man who dreams of becoming a movie director but works as a stunt double. He returns home to his village for Lunar New Year, as hundreds of millions of Chinese people do annually. The villagers in his hometown want to make a movie of their own, and convince him to help.

Apple also introduced special edition AirPods Pro and special edition Beats Studio Buds with custom-designed tiger themes for the Year of the Tiger.

But what really warms our heart is the creativity and imagination and the drive to create at the heart of this campaign💚

Find out more 👉🏼