Lacoste and Polaroid’s collection in colors of the rainbow

Lacoste X Polaroid: Celebrating all the colors

Add a spring to your step with Lacoste’s and Polaroid’s colorful collab 🌈.

Lacoste and Polaroid teamed up for a limited-edition capsule for Spring 2021 that brought back the Technicolor aesthetic and the spirit of the 70s.

We love the concept behind the capsule, which is inspired by Polaroid’s famous rainbow logo from its first instant color film developed in 1963. The supporting campaign centered around the blue, green, yellow, orange, and red rainbow from the camera brand.

To honor the collaboration, the stop-motion film was created and pushed on Lacoste’s social media channels. The print campaign celebrated outdoors and online captured the vibe perfectly of falling in love with the color.💙💚💛🧡❤️

Find out more 👉🏼