Kellogg’s accessible packaging is a world-first

NaviLens - Kellogg's to roll out accessible cereal boxes

We love the fact that @Kellogg’s is launching a world-first packaging solution for consumers with sight loss 💚.

The new boxes allow a smartphone to detect a unique on-pack code and playback labeling information to the shopper with sight loss. The unique on-pack code can be picked up from up to 3 meters away. The shopper can then choose to have the ingredients, allergen, and recycling information read aloud to them or read it on their device using accessibility tools.

With over 25% of the global population suffering from vision impairment this game-changing accessibility solution will be welcomed with open arms 🤗.

Find out more 👉🏼