Playful piggy packaging redesign wins platinum at Pentawards

The playful packaging re-design of Luncheon Meat ('spam')-โ€˜eat meatโ€™

The @Pentawards finalists were announced last week. And we think the playful re-design of Luncheon Meat (‘spam’) by Xiaomi is just superb! The judges thought so too awarding it the platinum award in the Branding & Consumer category ๐ŸŒŸ.

Targeted at their younger target purchasing online the revised packaging stands out. Screaming fun and playfulness with a ‘piggy nose’ on the back of the pack. Perfect for engaging consumers.

Other design highlights are the eye-catching pink and pure black colors that create contrast. Whilst the font perfectly matches the tone of the brand. The oral expression of the Chinese characters โ€œๅƒ่‚‰โ€(โ€˜eat meatโ€™) is transformed into the shape of a pig on the front of the pack.

Redesign perfection ๐Ÿ’š.

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