We love @Prada‘s experiential campaign supporting their Fall/Winter 2021 collection 💚

Façades of buildings across Milan have been transformed into mesmerizing installations featuring geometric patterns that echo the company’s bold prints and designs for the coming season. Easily conveying the vibrant, sensory, emotional, and multifaceted soul of their campaign and capturing the essence of the campaign’s title “Feels like Prada”. At the heart of this campaign is the celebration of the end of restricted contact and sensory pleasure of everyday objects like buildings caused by the pandemic.

The installations are accompanied by similar smaller-scale interventions on product packaging, banners, and walls, among other spaces. This initiative will soon spread to other cities across Europe, Asia, and North America.

Find out more 👉🏼 https://bit.ly/3FneQtt