Heinz’s “Tomato First” marketing campaign developed by Africa Agency is just too clever 💚.

To overcome the misconception in Brazil that Heinz Ketchup does not contain real tomatoes, they have developed a limited edition label that contains tomato seeds. The supporting campaign encourages people, who buy one of the limited edition bottles, to post a picture of their tomato plant every month. For plants that are growing as they should, customers will receive a restaurant voucher.

We think it is a great way to put their authentic tomato origins in the spotlight 🍅.

Find out more 👉🏼 https://bit.ly/3F6qicP