We think the first-of-its-kind co-branded tie-up between @Pepsi and @Netflix India is gold .

To target their younger market who mainly consumes content on OTT platforms – Pepsi is launching a series of marketing initiatives to promote the finale of Money Heist. Limited-edition golden cans and packs inspired by the series, a digital film featuring brand ambassador and Bollywood actor Tiger Shroff, and a grand virtual Money Heist fan party with entry via golden tickets – the gold can.

A solid gold marketing playbook to tap into the mania of the Heist.

Find out more https://bit.ly/2YCunVi