The world-renowned Norwegian wool brand, @aclima_norway had one issue – its packaging system has been around for decades 🧐 .

It worked with @Neue-Design-Studio to upgrade its packaging to be more flexible, modern, and minimalist whilst maintaining its values of delivering quality and functional products.

The packaging is made from recycled paper which aligns with the company’s emphasis on sustainability ♻️. The bright colors and variable information on the front label clearly communicate to customers the layering concept of the product.

We love this powerful design to navigate consumers and communicate brand values 💚.

The judges from the 2022 @thedieline Awards loved it too, awarding it first place in its category.

Find out more 👉🏼 https://buff.ly/3MRttZa