Beauty packaging promotes independence for visually impaired

Cleanlogic's body care products are surrounded by bubbles, and with Braille printed on the packaging.

Makeup and beauty is a form of self-expression, but accessibility hasnโ€™t always been guaranteed in the beauty industry – but this is changing.

Cleanlogic’s founder, Isaac Shapiro, was inspired by his mother, who lost her eyesight as a child, and by the millions of people with visual impairments when he rebranded a portion of their range with accessible packaging, fulfilling his dream. In addition, a portion of all Cleanlogic sales will go to organizations for the visually impaired. ๐Ÿ‘ฉโ€๐Ÿฆฏ

The refreshed packaging eliminates the use of plastic and shifts to all-paper packaging with Braille printed on each item. The brand partnered with the American Foundation for the Blind to ensure the accuracy of the Braille. The minimalist yet colorful packaging also adds energy to the brand. ๐Ÿงผ

We think the packaging is a celebration of brands that are making a difference for the disabled community – helping the visually impaired to live more independently. ๐Ÿ’š

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