BBC uses a much-loved cartoon to welcome Ukrainian refugees

To welcome Ukrainian children, BBC Studios and Mother London produced an episode of the 'Hey Duggee' featuring Ukrainian characters.

Marketing campaigns that promote diversity have the power to reduce cultural bias, increase equality, and lead to positive social change. 🌍

Since the beginning of the war in Ukraine, thousands of Ukrainian refugees have been taken into homes across the UK. To welcome Ukrainian children to their new schools and break the language barrier, BBC Studios and agency Mother produced an episode of the beloved children’s entertainment brand “Hey Duggee” featuring Ukrainian characters and songs.

In the cartoon, we see the main character, Duggee, joined by some new Ukrainian friends, Mavka and Swampy the Kittyfrog. They are familiar characters to Ukrainian children from Animagrad Studio’s Ukrainian show “Mavka. The Forest Song.” The lyrics sung by the characters have been translated into Ukrainian to make the kids feel at home. 🏠 🌈

We think this video campaign is a delightful but educational way to break down barriers and promote inclusiveness. Helping thousands of children see the value of friendship across language barriers. 💚

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