Create your dream virtual sandwich on Subway’s 3D billboard

Virtually make your own sandwich with Subway’s 3D interactive billboard

Subway is taking 3D billboards to the next level by launching an interactive billboard! 🎉

Subway partnered with Above+Beyond to launch this interactive 3D billboard that allows passersby to build a virtual sandwich of their dreams whilst seeing their creations come to life on the billboard.

To enhance this experience even further, Subway ambassadors hid in the crowd and surprised the person who created the sandwich with the real thing – bringing their vision to life. 🪄

We love this innovative campaign and think it is a brilliant way to engage Subway fans in a completely new way.💚