Do you have a passion for reading? 📚

Then you will love Amazon Books’ global brand campaign showing how the magic of reading sparks the imagination. 🦄

“That Reading Feeling Awaits” was created in partnership with Droga5 into an omnichannel campaign. The campaign includes a beautifully-shot mixed-media video, multiple out-of-home (OOH) posters, and an emoji-laden 3D billboard.

The campaign’s video shows how five people’s magical ideas come to life when immersed in a novel. We love how the presentation of plots spans a variety of genres depicted by different animators.

We think Amazon’s campaign creatively showcases the magic of reading and hope that it will inject the love and excitement back into books. 💚

Read more👉: https://buff.ly/3zL0BfQ