Do you love design that is fantastical? Then you will love Loving Earth’s magical and dreamy packaging for its ethical and sustainable chocolate brand.🍫

The design is the brainchild of Marx Design, who was inspired by the chemical reactions triggered in the brain when people eat chocolate. They wanted to visually highlight this unique sensory experience that chocolate brings: craving, rush, and indulgence. 🔮

Layers of color gradients are beautifully printed on uncoated paper and color cues are matched by the recognizable ingredients of the different flavors.

As an ethical brand, Loving Earth cares not only about the health of the consumer, but also the growers. It takes the manufacturing back to the indigenous communities who grow and process the raw materials, thus adding more value to their work and increasing their family income.

We think Loving Earth has new packaging design takes this outstanding product to multi-sensory bliss.💚

We love that this design has been selected as a finalist for the Best Awards in the Graphic Design Craft category.

Read more 👉: https://buff.ly/3QMbg0T