We love the attention to detail in @karim_rashid_official’s redesign for KAISEN’s baijiu packaging 💚.

The combination of the iconic pill-shaped label and the rectangular geometric shape of the base of the bottle create a sculptural icon.

We love how the green of the bottle visually reflects the herbal essence of the Chinese Baijiu.

The design also takes sustainability into account, using recycled paper pulp and Velcro rather than secondary materials or glue ♻️.

A hugely successful design that reinvigorates the world’s most popular drink for the new generation ✅

Look out for the KAISEN at the next @pentawards