We love how @Ikea announced its summer bedding collection with oodles of color – and humor 💛❤️💙

This innovative integrated campaign makes you look twice. And if you love bright colors and ice cream, this one is for you. And cleverly Ikea sells both. We love how the campaign connects easily with its audience through feelings of nostalgia.

See the full campaign here 👉🏼 https://buff.ly/3FzL7xW