We love how @Nike has taken over a huge billboard in Tokyo’s Shinjuku area for its first-ever 3D activation in the lead-up to Air Max Day 👀.

The campaign features the instantly recognizable orange Nike sneaker box, which bursts open to reveal numerous Air Max styles in multiple colorways while hinting at the inspiration behind each shoe. Such a clever way to tell the brand story 💚.

But what will the shoe giant do for this year’s 35th anniversary of Air Max Day?

Find out the story here 👉🏼 https://buff.ly/36p2TXt