After 2 years off-air, Specsavers instead focusing on supporting communities affected by the pandemic, the campaign is back as version 2.0. The new creative includes commercials, out-of-home, and digital – highlights the broader range of services the company offers.

The real strength” of the “Should’ve” platform is not as a joke but is that it takes real-life scenarios to nudge people towards better sight and hearing while putting a smile on their face 💚.

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