We love how @Mondelez took a humorous approach on Valentine’s Day this year 🙃

A digital campaign for Cadbury 5 Star, a chocolate bar brand from Mondelez in India, highlights the hurting question all singles dread: ‘What are you doing on Valentine’s Day?’. The ad film showcases a cheesy V-day scene and ends with giving you the perfect Valentine’s Day alibi – an escape to a deserted island. All you need to do is scan a QR code found on the Cadbury 5 Star pack to be in with a chance to win the escape.

A great way to convey the brand’s philosophy of ‘Do Nothing’ 💚.

Find out more 👉🏼 https://buff.ly/34IF8IF