We love the clever packaging designs by @LeChocolatdesFrancais that bring the brand alive on and off the pack 💚

Their Valentine’s campaign aims to highlight the aphrodisiac qualities of the brand, while reviving the love lives of couples across the country, with the release of five sexually ambiguous illustrations on its limited edition wrappers.

It uses optical illusions that appear to be things you would expect to celebrate France’s culture—but are discovered to be something a little saucier when the packaging is framed against the wider illustrations in the corresponding ad 👀.

The designs reflect the brand’s DNA perfectly, conveying what portrays everyday France with a touch of humor 🙃

Find out more 👉🏼 https://buff.ly/3gxm6HN