Christmas campaign gives the gift of color

Enchroma's OOH Christmas campaign "Five of your friends can't see Santa"

We love @Enchroma’s OOH Christmas campaign that shows us that not everyone sees the world the same 💚.

Raising awareness of how people with color vision deficiency (CVD) may experience Christmas advertising (and that their glasses remedy this problem), the concept to run the OOH campaign in the London underground stations arose from the fact that someone who was color blind would struggle to read the tube map.

We think the gift of color is pure magic 🌟

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