Peloton’s clever ‘Mr. Big’ ad to turn the brand around

“To new beginnings,” ads by Pelotons.

The latest ad by Peloton is just gold 🌟

It was created in rapid time, 48 hours in fact, in response to a key character in “And Just Like That…”, the Sex in the City sequel, dying following a strenuous workout on a Peleton bike – sending the Peleton stocks plummeting.

The ad shows Chris North, who plays Mr. Big, in a romantic scene by the fire with Jess King, the Peleton instructor who was leading the workout when the fictional death happened on the show. “To new beginnings,” he tells her before shifting his glance towards the couple’s Pelotons. Ending it with a hilarious one-liner “Should we take another ride? Life’s too short not to.”

The ad ends with Ryan Reynolds voiceover taking a poke at the show that started all this and stating the health benefits of riding bikes 🚴🏻‍♂️

Truly one of the best rapid-response ad campaigns I have ever seen 💚.

Find out more 👉🏼