We love the OOH installations John Lewis created in the lead-up to their Christmas campaign 💚.

Featuring an apparently crashed spacecraft and a sign saying “Christmas is landing 04/11/21 #UnexpectedGuest”, it had the public speculating on what this year’s John Lewis advert would bring.

The TVC that followed tugs on your heartstrings. The creative is rooted in the idea that this year’s Christmas is as special as your first after last year’s Christmas lockdown. A heartwarming narrative where a ‘stranger’ from another world is introduced to Christmas by a young boy. The highlight is the soundtrack to the advert. Lola Young, a 20-year-old singer-songwriter from South London, performs the track ‘Together in Electric Dreams’ originally released by Philip Oakey and Giorgio Moroder in 1984.

As a first for John Lewis this year, loyalty members will have exclusive access to a virtual experience of the advert on the app and website.

Find out the full story and see the ad here 👉🏼https://buff.ly/2ZetJhr