We love this groundbreaking packaging launched by @Unilever earlier this year .
The mission was to make the deodorant application process more accessible for users with limited grip and/or vision impairment. The @Degree brand team worked with design experts from @WundermanThompson, occupational therapists, engineers, consultants, and people living with disabilities worldwide to create the Degree Inclusive prototype. @Sour
The final design includes a hooked design for one-handed usage; magnetic closures that make it easier to take the cap on and off; enhanced grip placement; a Braille label; and a larger roll-on applicator. To ensure the prototype is effective and accessible, Degree is now in a beta program to engage and get input from people living with disabilities.
We especially love the collaborative design process and beta rollout of the prototype to ensure it is best in class.
Find out more https://bit.ly/30uT0nC