Fanta’s latest spooky campaign creates Halloween fun

Fanta Halloween in-store activation

We love the spooky fun that @Fanta injects into Halloween annually 💚.

Fanta has become synonymous with Halloween and this year the brand is set to make the spooky season even more wickedly delicious and fun. The multifaceted marketing campaign is in line with Fanta’s brand purpose – ‘In the Name of Play’. It includes a spooky TVC, paid social media, digital and out-of-home advertising, and high-impact in-store activation – all of which also highlight the prizes on offer via the on-pack activity.

The TV advert named “Dare to play” depicts items in a shop coming to life and giving shoppers a fright – and it ends by encouraging consumers to ‘grab a Fanta and scare yourself silly this Halloween 👻.

Check it out here 👉🏼