We think @Mastercard‘s move to include chess in its sports marketing is clever 💡.

In a new world, where traditional sporting sponsorships are uncertain, chess is a smart choice. With the ability to play online, it is simple to tap into a global audience. And it is a beautiful fit with Mastercard’s brand vision to bring people and their passions together in meaningful ways 💚.

Signing @Magnus Carlsen, the highest-rated chess grandmaster in history, to be its latest global brand ambassador. News that will delight avid chess players ♟.

These latest partnerships signal Mastercard’s growing investment in esports. Carlsen joins the ranks of fellow Mastercard partners such as four-time Grand Slam winner Naomi Osaka, soccer legends Lionel Messi and Crystal Dunn, and Dan Carter ex-All Black.

Find out more about the esport evolution 👉🏼https://bit.ly/3CO6rNn