Have you ever seen a billboard quite like this before? We love this unique liquid billboard by Adidas that is in fact a swimming pool 🏊🏽♀️
At 3 meters deep and holding 11,500 gallons of water, it has been specifically designed to encourage women in the UAE to take a dip. Research has shown that only 12% of women are comfortable wearing a swimsuit. So Adidas has created a campaign to celebrate every woman from every walk of life.
The campaign was developed to support the launch of its inclusive swimwear collection. It includes a specially commissioned film “Beyond the surface” and the liquid billboard.
Find out how else Adidas is breaking taboos in sport 👉🏼 https://bit.ly/3Efq2Ys